Google isn’t the only search engine out there, but it’s easily the most important when it comes to your business. Billions of web users go to Google every day to have their questions answered, so you need to be visible for Google users. You don’t have to go it alone if you’re trying to find ways to improve your brand’s online performance. There are numerous powerful Google tools that you should be leveraging if you want to make a genuine impact. From data studio dashboards to keyword research platforms, here are five of the essentials:
1. Google Analytics
If you’re looking to measure the amount of traffic your website receives, your audience’s behavior, or your users’ demographics, there’s no better platform than Google Analytics. It’s a one-stop-shop for all your digital marketing and analytics needs, and best of all, it integrates with many other useful Google tools in your marketing suite. It might get a little complex if you want to access the most powerful data, but understanding your website’s digital performance is worth the effort if you’re looking for the best results.
2. Google Ads
When someone in your audience searches for one of your keywords, do you want to be at the top of the search results page? If so, Google Ads is nothing short of essential. Google Ads is the web’s largest pay-per-click ad network, so if you use it, you can guarantee that you’ll reach the top spot for your target search keywords. The best part is that you’ll only pay whenever someone clicks on your ad, so using this tool is a win-win situation.
3. Google Keyword Planner
Maybe you’ve already decided to use Google Ads to improve your performance, but have you discovered the best keywords for your business? Google Keyword Planner is the perfect tool to help you identify which keywords are most relevant to your company and assess the amount of traffic you could get for them. It’ll even fill you in on the cost of ranking for the keywords you’ve identified. Google Keyword Planner is a powerful resource that can help you reach new heights in traffic and search engine performance by enabling you to zero in on the keywords with the highest earning potential.
4. Google Search Console
Google is the most popular search engine on the web, so it’s vital to learn everything you can about how your site performs on its search results pages. That’s where Google Search Console comes in. This easy-to-use yet in-depth tool can capture large amounts of data about how Google users view your site. You can see everything from the search terms that lead users to your site, to the most popular pages on your website and the devices people are using to access your domain. This information can yield significant results for your business by helping you make more educated decisions when it comes to your digital marketing.
5. Google Trends
Your business can’t afford to miss out on relevant trends. Google Trends can keep you informed about the trends that are not only spreading across the country but also help you see trends in popularity among your target audience. This tool lets you see how popular a search term is and allows you to break its results down by region to see what your target market is looking for. Understanding your target demographic’s search habits is vital, so don’t forget to use Google Trends.
The market moves fast, but you can move faster by utilizing the many powerful Google tools available to you.